i am rich

The brouhaha over the $999 "I am Rich" iPhone app is very amusing. Eight people bought "I am Rich" -- which presents a glowing, animated red jewel -- before Apple pulled it from the App Store. Is it a scam? Conceptual art? Just something funny to do if you've got the money to burn? Is it an apocryphal story that one of the purchasers didn't mean to buy it?

The best article I found was at the Los Angeles Times. Read it quick before it disappears behind a wall ... There's also this posting on Silicon Alley Insider and this article in the Times.